Sugatsune America Inc., a subsidiary of Sugatsune Kogyo, Co. Ltd., supplies telecommunications, marine, and consumers with hardware products and electronics. Their existing WordPress websites lacked responsiveness, proper product categorization, and North American-specific content. Sugatsune also wanted to grow its online presence.
We partnered with Sugatsune to create a scalable, user-friendly BigCommerce website to serve both their Business to Business (B2B) and Business to Consumer (B2C) segments. See how we built a modern BigCommerce website, and helped drive traffic, increase conversions, and grow their online presence with our design, development, search engine optimization (SEO), AI SEO, and Local SEO marketing services.
See how we helped increase organic revenue quarter over quarter by 188.2%, and sessions in AI platforms 261.6% within five months.
75%
increase in franchise leads
50%
increase in branded search volume
22%
increase in quote requests
92%
increase in quote requests
Sugatsune had two separate websites, their B2C customer segment (sugatsune.com) and one for B2B (sugatsune.net). Both websites had several issues:
The overarching goal was to create a new website that was scalable, optimized for North American users, and capable of serving both the B2B and B2C markets effectively.
75%
Organic Traffic
50%
Impressions
22%
Clicks
The results of our efforts were significant, leading to both an improved user experience and strong business growth for Sugatsune. Organic users grew by 24.4% quarter over quarter, with organic sessions rising by 20%. Engaged sessions from organic traffic increased by 22.5%, with an average engagement time per session growing by 2.3%. Conversions from organic traffic increased by 23.9%, and contact form submissions from organic traffic rose by 51.3%. Quarter over quarter, organic revenue increased by 188.2%.
The client saw 120.8% growth in the number of keywords ranking in the top 10 search results. Quarter over quarter, keywords in the top 3 ranking positions increased by 67.1%. Sugatsune’s rankings for targeted keywords grew significantly, with over 268 new SERP featured snippets appearing on the website.
The number of backlinks increased from 268,670 to over 2.7 million, greatly improving the brand’s authority and driving more traffic to the site. Year over year, impressions grew by 172.6% and clicks increased by 173%. Local citations grew consistently, with Sugatsune’s Google Business Profile and Apple Maps listings optimized for better visibility and engagement with local audiences.
