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Strategy and analytics

Smart decisions start with smart data.

Before launching aggressive marketing or scaling your product, we help you understand where you are — and how to win. Through deep audits and precise reputation management, EQUINOX builds the foundation for sustainable growth.

What we offer:

We don’t guess — we diagnose. Our full-spectrum audit covers all technical, content, and behavioral aspects of your website to uncover weak spots and growth opportunities.

What we analyze:

  • Technical: broken links, site speed, indexing, meta tags, code structure, sitemap/robots, mobile responsiveness;
  • Usability: bounce reasons, user flows, click maps, navigation issues, content clarity, and CTAs;
  • Content & SEO: uniqueness, spam level, structure, keyword relevance, and link profile;
  • Competitors: what your rivals are doing, where they advertise, and how you can outperform them;

What you get:

  • A clear picture of your current digital status;
  • Actionable fixes prioritized by impact;
  • Strategic recommendations for increasing visibility, conversions, and sales.

You get clear results — usually within the first month.

We don’t just react — we command the narrative. We proactively shape and defend your online image to build trust and protect your bottom line.

What we manage:

  • Search Results: Neutralizing negative content and adjusting the tone of your search engine presence;
  • Brand Image: Proactively building a positive reputation for new brands and creating a trustworthy image as a partner and employer;
  • Reputational Crises: Identifying and mitigating the consequences of info attacks and negative campaigns;
  • Personal Branding: Building a strong, positive brand for key executives to strengthen the company's overall image.

What you get:

  • A stronger, more resilient brand image;
  • Increased trust from customers, partners, and potential employees;
  • A strategic defense against negative online attacks.

You see a tangible improvement in your online sentiment and brand perception.

Why choose Equinox for Strategy & Analytics?

Strategy & Analytics isn't just about data — it's about building a clear, actionable roadmap for your success.