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Search engine optimization (SEO) is a multi-stage process. Each stage is essential to achieve long-term success in increasing visibility and attracting relevant traffic.
While the exact steps may vary depending on the website, we generally distinguish three core stages:
On-Site SEO (Technical and Content Optimization) is the preparatory stage, which involves a comprehensive audit of the website to identify technical and content-related issues that may affect search engine visibility.
Key tasks include:
This foundation enables all further SEO efforts to be more effective.
Once the site is technically sound, the focus shifts to building authority through external efforts (Off-Site SEO and Promotion stage).
Typical activities include:
The goal here is to increase domain authority and earn higher rankings, which leads to more targeted traffic.
Finally, we move into the Ongoing SEO and Strategy Adjustment stage. Maintaining and improving rankings requires continuous work, especially in competitive industries.
Ongoing activities include:
This phase ensures that the site remains relevant, competitive, and aligned with the latest search engine requirements.
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